A/B test templates

A/B test templates in WhatsApp Business Automation helps teams run a connected Analytics workflow with approvals, audit trails and reporting.

How This Feature Works

1. Provision official number, Verify Meta Business; we onboard your WhatsApp Business API number (or migrate existing).
2. Build chatbot flow, No-code visual flow builder; intents, conditional branches, AI fallback to GPT/Claude.
3. Approve message templates, Submit templates (notification, reminder, promo) to Meta for approval; multilingual.
4. Run campaigns, Broadcasts, drip sequences, abandoned-cart, win-back. Personalised with merge fields.

Business Outcomes

• WhatsApp open rates 95%+ vs email 20%
• Cut no-show rates 50%+ on appointments
• Deflect 70% of routine support to chatbot
• Recover 10–25% of abandoned carts

Related Features

Open / read / reply / conversion • Agent productivity • Conversation-to-revenue attribution

Industries That Use This Feature

Education • Healthcare • Legal • Retail • Manufacturing • Logistics